White papers

Technology for sales development: a guide for decision-makers

In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a team receives marketing qualified leads (MQLs), to the point at which the sales development team is ready to hand over sales accepted leads (SALs) or sales qualified leads (SQLs) to the core sales department.

Report highlights:
– Sales development: the proving ground for a seismic shift in B2B sales technology
– The role of the sales development team: a top priority
– The rise of the big sales technology platforms
– Sales tech: standalone tools and specific categories
– Build your own tech stack for sales development

The lessons that sales development teams have learned about technology are now being put to use within the wider sales organisation as the digital selling revolution gathers pace. Learn more today.

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