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Our Approach

We work with you to create customised programmes that deliver sales results. Our popular services include lead nurture qualification and lead generation, but we tailor each and every programme entirely on what you tell us your business needs. For some organisations it might be a focus on only one or two of these services at any one time, but for others it might be appropriate to include the entire suite in order to meet business goals.

Each person you will work with is passionate about delivering the very best results, and becoming a true partner with your team.

Lead Nurture and Qualification

Successful nurturing of a marketing lead through to sales qualified lead requires a deep understanding of where in the purchasing journey the technology buyer is. IDG Sales Development Services brings a wealth of experience and skills to this process, and optimises levels of conversions to large volumes of leads to sales qualified status.

Data can come from a variety of different sources, from enquiries or old data through to events and webinars. Our team profiles each lead and verifies its position in the buyer journey, carefully guiding them through that process, all while representing your core brand values.

With agents working in over 40 languages and supporting every time zone across the globe, IDG Sales Development Services provides an ideal platform for lead nurturing and lead qualification.


Experts in sales conversion

Deep knowledge of customer journey

Focus on Customer Journey

We want to work with you to generate and develop high quality leads that propel your business forward. As your partner, we will continually focus on the journey of your leads, from beginning, through to targeted and profitable sales.

Lead Generation

For over nine years our team has been at the forefront of developing relationships for partners. These relationships are built on brand authenticity, developing into consistent quality leads.

With unique skills in understanding the customer and their technology buying journey, our team is able to develop the quality of leads today’s technology marketing leader requires.

Nurture from enquiry to lead

Develop brand loyalty and authenticity

Able to filter data and generate a quality target list

Pre- & Post-webinar or Event Support

Webinars are an opportunity for technology organisations to strengthen relationships with existing and potential customers.

Whether your focus is on gaining new contacts or nurturing existing contacts, we can design programmes that help drive maximum engagement with what you have to say.

We optimise leads with expert follow-up, tailored exactly to their level of interaction with a webinar or event.

Effective promotion from an understanding of the customer

Targeted and effective registration of attendees

Effective follow-up to develop the relationship

Appointment Setting

Setting up meetings is a tricky task and can take hours away from true sales activity. We embed our team into yours to create a seamless flow of high quality appointments, qualifying them to the same degree as your own sales development team. We encourage access to your CRM and calendar so that you receive these appointments in real time and can act quickly.

Leave your sales teams free to concentrate on crafting that first conversation with qualified contacts.

Fully embedded team

Professional qualification of all lead opportunities

Full management of appointment

Database Optimisation

Databases change all the time; individuals move to new roles or new companies, projects defined six months ago may be delayed or, conversely, fast-tracked.

It’s important to stay on top of these changes, and to avoid your valuable data going to waste.

Missing data?  We also cover contact acquisition which helps you to fix any gaps in your database and visualise the full data landscape.

Keep vital data relevant and valuable

Professional monitoring of contacts, roles and companies

Outsource your data completion to provide a full data landscape

Opt-in Capture

Organisations need to fully understand and respond to data privacy regulations. We ensure that your marketing database is fully compliant, opting leads in and keeping your database up to date.

We want to make sure that those who do want to hear from you are offered the opportunity to, and are not lost from your database.  We also offer this service against any net-new contacts that we generate on your behalf.

Professional collection of opt-in data

GDPR compliance assured

Delivery of highly engaged audience

Get in touch

Speak to our expert team to learn more

    I have read the PRIVACY POLICY which describes how my Personal Data may be collected, stored, processed and shared. IDG Communications, Ltd. may collect, store and process my Personal Data for the purpose of a sales representative contacting me via phone call or email communication or for the purpose of my receiving offers for similar content or services by direct marketing including email and telemarketing. My consent can be withdrawn at any time in the future by emailing contactus@idgconnect.com to update my preferences.

    Work with us and you’ll be in good company