We work with you to create customised programmes that deliver sales results. Our popular services include lead nurture qualification and lead generation, but we tailor each and every programme entirely on what you tell us your business needs. For some organisations it might be a focus on only one or two of these services at any one time, but for others it might be appropriate to include the entire suite in order to meet business goals.
Each person you will work with is passionate about delivering the very best results, and becoming a true partner with your team.
Lead Nurture and Qualification
Successful nurturing of a marketing lead through to sales qualified lead requires a deep understanding of where in the purchasing journey the technology buyer is. IDG Sales Development Services brings a wealth of experience and skills to this process, and optimises levels of conversions to large volumes of leads to sales qualified status.
Data can come from a variety of different sources, from enquiries or old data through to events and webinars. Our team profiles each lead and verifies its position in the buyer journey, carefully guiding them through that process, all while representing your core brand values.
Experts in sales conversion
Deep knowledge of customer journey
Focus on Customer Journey
We want to work with you to generate and develop high quality leads that propel your business forward. As your partner, we will continually focus on the journey of your leads, from beginning, through to targeted and profitable sales.
For over nine years our team has been at the forefront of developing relationships for partners. These relationships are built on brand authenticity, developing into consistent quality leads.
With unique skills in understanding the customer and their technology buying journey, our team is able to develop the quality of leads today’s technology marketing leader requires.
Nurture from enquiry to lead
Develop brand loyalty and authenticity
Able to filter data and generate a quality target list
Pre- & Post-webinar or Event Support
Webinars are an opportunity for technology organisations to strengthen relationships with existing and potential customers.
Whether your focus is on gaining new contacts or nurturing existing contacts, we can design programmes that help drive maximum engagement with what you have to say.
We optimise leads with expert follow-up, tailored exactly to their level of interaction with a webinar or event.
Effective promotion from an understanding of the customer
Targeted and effective registration of attendees
Effective follow-up to develop the relationship
Setting up meetings is a tricky task and can take hours away from true sales activity. We embed our team into yours to create a seamless flow of high quality appointments, qualifying them to the same degree as your own sales development team. We encourage access to your CRM and calendar so that you receive these appointments in real time and can act quickly.
Leave your sales teams free to concentrate on crafting that first conversation with qualified contacts.
Fully embedded team
Professional qualification of all lead opportunities
Full management of appointment
Databases change all the time; individuals move to new roles or new companies, projects defined six months ago may be delayed or, conversely, fast-tracked.
It’s important to stay on top of these changes, and to avoid your valuable data going to waste.
Missing data? We also cover contact acquisition which helps you to fix any gaps in your database and visualise the full data landscape.
Keep vital data relevant and valuable
Professional monitoring of contacts, roles and companies
Outsource your data completion to provide a full data landscape
Organisations need to fully understand and respond to data privacy regulations. We ensure that your marketing database is fully compliant, opting leads in and keeping your database up to date.
We want to make sure that those who do want to hear from you are offered the opportunity to, and are not lost from your database. We also offer this service against any net-new contacts that we generate on your behalf.
Professional collection of opt-in data
GDPR compliance assured
Delivery of highly engaged audience
Get in touch
Speak to our expert team to learn more