an IDG, Inc. company

Lead nurturing

A comprehensive process

We provide everything you need to get started with a successful lead nurturing campaign. With our expertise, you’ll elevate the right leads, helping your business development team reach new levels of success.

An extension of your team 

We guide each customer toward conversion, acting like a seamless extension of your BDR team. Once we bring your leads to the right level of maturity, we hand them to you for conversion. Our service is: 

  • Multi-touch and multi-channel 
  • Scalable for national, regional or global campaigns in 40+ languages 
  • Data-driven and optimized  
  • Built on a deep knowledge of the industry

A rounded lead nurturing approach: from MQL to SAL

Channel

Our team has substantial experience in the channel, and can accelerate your sales to the next level. 

Inbound

If in-house, inbound conversions falter, sometimes leads aren’t discarded when they ought to be. We address this, removing them when it’s clear they aren’t ready to convert. 

Renewal

Renewals stall for a variety of reasons. Our business development teams can transform renewals into a reliable, consistent revenue stream for your organization. 

Cross-selling and upselling

Cross-selling and upselling, often through upgrades, help drive incremental revenue. We know how to generate more of this, in a cost-efficient way. 

Events

In-house business development teams can struggle to manage spikes in activity triggered by events. We can help you address this. 

Launching a successful campaign 

Communication and optimization underpin successful campaigns. We achieve this through: 

  • Consistent focus on optimizing MQL to SAL conversion 
  • Continuous product training  
  • Weekly meetings highlighting activities, results & feedback 
  • Monthly meetings to track progress against KPIs 
  • Quarterly meetings to compare results against strategic objectives